New Digital Asset Accelerator Synchronizes Products, Reduces Costs and Delivers an Increased Focused on End-User Experience
Ghent, Belgium and NEWTOWN, PA – June 20, 2016 – EPAM Systems, Inc. (NYSE:EPAM), a leading global provider of product development and software engineering solutions, today announced a next generation e-Commerce solution with long-standing partner, ADAM Software, a global leader in digital asset management (DAM) solutions that specializes in creating engaging brand experiences.
As industry leaders of digital innovation, EPAM and ADAM have collaborated on joint market and sales programs and the launch of the new Digital Asset Accelerator for Hybris will further the partnership, creating more efficiencies for customers. Now, Hybris customers can easily create rich shopping experiences by integrating creative content into customer facing storefronts by using the Digital Asset Accelerator to implement premier DAM solutions that accelerate client growth, integrate with content management systems (CMS) and fully automate software customized for e-Commerce.
“The near-universal demand for personalized, omni-channel experiences across the industry has resulted in an explosion of digital asset creation as companies tailor their content to a growing number of customer segments and an expanding ecosystem of devices — all within the context of ever-evolving journeys. The production challenge is matched only by the exponential increase in operational complexity associated with the management, synchronization and distribution of these assets,” said Kevin Labick, Co-head of Digital Engagement. “Our Digital Asset Accelerator, which we developed for ADAM Software’s powerful platform, gives companies the ability to manage one-to-one, multi-channel, multi-brand customer experiences across the globe, and do so with a faster time to value.”
As online sales grow, leading companies recognize the importance of users having a seamless end-to-end experience across channels by blending creative assets with product information. The Digital Asset Accelerator decreases the back-end time required to list each product, generate individual SKUs, or sync DAM workflow with storefront through a nine-step process behind consumer behavior, defining the value chain of e-Commerce consumerism as pre-shop, in-shop and post-shop.
“In the last year we have seen a strong and growing demand from retailers and manufacturers that want to deliver better product experiences. ADAM Software’s proven technology with EPAM’s best practices and know-how deliver towards this need,” says Pieter Casneuf of ADAM Software. “I am very pleased to announce that the Digital Asset Accelerator is available to download from our marketplace – ADAM Extensions – today.”